About
Open to work
Product thinker,
problem solver,
designer at heart.
Eight years of turning complex challenges into intuitive digital experiences, helping teams build better products across FinTech, AI, and SaaS.
Usama, Senior Product Designer
I started in UI design, then grew into solving complex product problems through research, strategy and thoughtful interfaces.
The best design makes complex things feel simple. I work from discovery and user flows to polished interfaces and design systems, partnering closely with engineers so the details survive all the way to launch.
Teams count on me to turn complex workflows into clear, scalable and user-friendly products.
I enjoy exploring new tools, emerging technology and better ways to build digital products.
Based in
Dubai, UAE
Works in
English, Urdu, Hindi
Usual hours
10:00 to 18:00 GST
Understand the real problem
Research and testing turn assumptions into informed product decisions.
Build for consistency
Clear design systems help teams ship better products with less rework.
Design, test, improve
Great products evolve through feedback, iteration and real user needs.
Experience
Period
2022 – Now
Senior product designer
Now
Vurse
·
Dubai, UAE
I lead product design for AI, FinTech and Web3 platforms, from UX strategy to design systems, reducing design-to-development time by 40%
2020 – 2022
Senior UI/UX designer
PBS Solutions
·
Dubai, UAE
Designed payment and blockchain products for UK markets, improving onboarding and creating consistent mobile and web experiences.
2019 – 2019
UI/UX designer
Fairway Group
·
Dubai, UAE
Designed responsive websites and campaign experiences, improving engagement and qualified leads.
2018 – 2019
UI/UX designer
CubiCodes
·
RWP, Pakistan
Designed mobile apps, games and UI kits, with clear assets and developer handoff.
Education
Associate's degree, Telecommunications
GCT TEVTA, PBTE, Lahore
2014 - 2017
Matriculation, Bio Science
BISE, Rawalpindi
2013 - 2014
Recognition
Mobile Experience Certification
2021
User Experience Design
Georgia Institute of Technology
2020
Daily tools
Figma
Framer
WebFlow
Sketch
Adobe creative suite
Storybook
Higgsfield
ChatGBT
Claude
I usually reply within a day
Open to work
Building something that needs thoughtful design?
I’m open to product design roles and collaborations. Have something in mind? Let’s talk.