Usama
Senior product designer, Dubai
Open to work
Complex products made simple, intuitive and human.
I’m Usama, a product designer. I shape complex ideas into intuitive digital products, from early research and user flows to polished interfaces and scalable design systems.
Dubai, UAE
Experience
Currently
Shipped
Teams I’ve shipped with
UIGrab
Fairway
BLACKARK
VURSE
OGPAY
Giveaway App
Ziro-Ride
ValuCart
Selected work
BlackArk
2026
A unified investment platform for complex investor journeys, reporting, and operations.
FinTech
Web App
Dashboards
Vurse AI Trading
2025
Making AI-assisted crypto trading easier to navigate across mobile and web.
AI
FinTech
Product UX
Vurse Short Video
2022
Building creator-first video experiences for a platform reaching 100K+ users.
Social
Web3
Growth UX
OGPay
2021
Simplifying digital payments, wallets, and identity verification for UK users.
FinTech
Payments
UX
About
I started in UI design, then grew into solving complex product problems through research, strategy and thoughtful interfaces.
The best design makes complex things feel simple. I work from discovery and user flows to polished interfaces and design systems, partnering closely with engineers so the details survive all the way to launch.
Teams count on me to turn complex workflows into clear, scalable and user-friendly products.
I enjoy exploring new tools, emerging technology and better ways to build digital products.
Based in
Dubai, UAE
Works in
English, Urdu, Hindi
Usual hours
10:00 to 18:00 GST
Workspace
Understand the real problem
Research and testing turn assumptions into informed product decisions.
Build for consistency
Clear design systems help teams ship better products with less rework.
Design, test, improve
Great products evolve through feedback, iteration and real user needs.
Experience
2022 – Now
Senior product designer
Now
Vurse
·
Dubai, UAE
I lead product design for AI, FinTech and Web3 platforms, from UX strategy to design systems, reducing design-to-development time by 40%
2020 – 2022
Senior UI/UX designer
PBS Solutions
·
Dubai, UAE
Designed payment and blockchain products for UK markets, improving onboarding and creating consistent mobile and web experiences.
2019 – 2019
UI/UX designer
Fairway Group
·
Dubai, UAE
Designed responsive websites and campaign experiences, improving engagement and qualified leads.
2018 – 2019
UI/UX designer
CubiCodes
·
RWP, Pakistan
Designed mobile apps, games and UI kits, with clear assets and developer handoff.
Education
Associate's degree, Telecommunications
GCT TEVTA, PBTE, Lahore
2014 - 2017
Matriculation, Bio Science
BISE, Rawalpindi
2013 - 2014
Recognition
Mobile Experience Certification
2021
User Experience Design
Georgia Institute of Technology
2020
Services
Product Strategy & UX
Understanding users, identifying problems, and shaping product experiences around real needs.
Discovery and flows
Prototyping
User testing
UI and Interaction
Creating intuitive, polished interfaces that balance usability, clarity, and visual detail.
Mobile and web UI
Prototyping
Responsive design
Design Systems
Building scalable foundations that help teams design and ship with greater consistency.
Figma variables
Component libraries
Developer handoff
Daily tools
Figma
Framer
WebFlow
Sketch
Adobe creative suite
Storybook
Higgsfield
ChatGBT
Claude
Kind words
Usama has a sharp eye for detail and a strong focus on users. He brings fresh ideas to the table and works seamlessly with teams to create thoughtful, user-centered solutions.
Mobin Khalid
Lead QA Engineer | Vurse
Usama always found creative ways to bring ideas to life, no matter the brand or industry. He's a great visual thinker, a strong team player, and a natural mentor.
Unnikrishnan Pillai
Digital Marketing Leader | PBS
Usama is a passionate and talented designer who turns ideas into standout experiences. His curiosity, research skills, and willingness to explore new tools make him a valuable team member.
Ubaid Zia
Co-Founder & CEO | Acqar
I usually reply within a day
Open to work
Building something that needs thoughtful design?
I’m open to product design roles and collaborations. Have something in mind? Let’s talk.